California
consultant and booking strategist Mary McKay has booked over
2,500 speaking
engagements for top producers, cultural heroes, experts and
leaders since 1982. She
systematizes the booking process to uniquely position the
speaker, optimize the appearance, generate referrals and enable
more revenue potential through product sales.
Well-suited to respond to the
booking dilemmas of speakers and their representatives, Mary’s
first job as a speaker’s representative was in 1982 as director
of marketing for Mark Victor Hansen and president of their
speakers’ bureau, Look Who’s Talking.
Mary represented an impressive
group of authors, journalists, celebrities, sales and management
trainers, humorists, psychologists and more. Clients included
such internationally recognized
figures as Wayne Dyer, Norman Vincent Peale,
Norman Cousins, Elizabeth Kubler-Ross, Capt.
Gerald Coffee, Art Linkletter, Paul Harvey,
Robert Schuller, Charles Kuralt, Les Brown,
Tom Sullivan, Jack Canfield and Tommy Lasorda.
In 1987, she opened her own
independent agency, Mary McKay Productions, Inc. and
developed specialized representation for selected speakers who
addressed issues of primary
interest to the real estate industry. Among the speakers she
placed are Bob Arnot, Robert
Kriegel, Chip Bell, Mary LoVerde, John Tuccillo, Bob Frare,
Terri Sjodin, Roxanne Emmerich, Dave Beson, David Knox, Monica
Reynolds, Oliver Frascona, Clifford Baird, Bill Barrett, Bobbie
Gee, Pat Burns, Roger Reitzel, Danny Cox, Steve Stewart, Jerry
Hanson, Sheida Hodge, Bill Hart, Terri Murphy, Guy Owen, Dave
Jenx, Bob Murphy, Connie Merritt and Jim Droz.
In February 2002, Mary returned
to the office of Mark Victor Hansen as vice president of sales
for corporate and association speaking engagements. She resigned
in 2005 to pursue production of her own Internet products for
speakers and to represent Les Brown. Currently representing
author/speaker John Alston, she practices what she preaches –
that it’s a full time job for one person to adequately represent
another.
Mary produced her first
instructional audio album in 1993 called, No Frills Booking:
Exactly What to Do to Get Paid Speaking Engagements. She
published her first book in 1997 entitled, How to Make $100,000
the First Year Speaking in the Real Estate Industry- the 57
Things You Need to Know.
Released in October 2004,
Mary’s created the primer for booking agents - a manual and 16
CD
set entitled, Your Booking Agent: How to Hire, Interview,
Pay, Train and Keep Your Booking Agent. In November
2005, Mary released a manual and 8 CD set for speakers who want
to book themselves entitled, How to Position, Prospect and
Profit from Teaching Others What You Know: The 60 Things You
Need to Know. In 2006, Mary created a template for speakers
to identify their core competencies, their unique selling
proposition and their script before making contact with the
buyer. It’s entitled, Let Me Introduce Myself: What to Say and
Do on the First Call When You Want an Organization to Hire You
for a Paid Speaking Engagement.
Mary offers consultative
services for prospective and active speakers and their
representatives. |