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SPEAKUP/SPEAKOFF SPECIAL GUEST JUDGE • MARY MCKAY
California consultant and booking strategist Mary McKay has booked over 2,500 speaking
engagements for top producers, cultural heroes, experts and leaders since 1982. She
systematizes the booking process to uniquely position the speaker, optimize the appearance, generate referrals and enable more revenue potential through product sales.

Well-suited to respond to the booking dilemmas of speakers and their representatives, Mary’s first job as a speaker’s representative was in 1982 as director of marketing for Mark Victor Hansen and president of their speakers’ bureau, Look Who’s Talking.

Mary represented an impressive group of authors, journalists, celebrities, sales and management
trainers, humorists, psychologists and more. Clients included such internationally recognized
figures as Wayne Dyer, Norman Vincent Peale, Norman Cousins, Elizabeth Kubler-Ross, Capt. Gerald Coffee, Art Linkletter, Paul Harvey, Robert Schuller, Charles Kuralt, Les Brown, Tom Sullivan, Jack Canfield and Tommy Lasorda.

In 1987, she opened her own independent agency, Mary McKay Productions, Inc. and
developed specialized representation for selected speakers who addressed issues of primary
interest to the real estate industry. Among the speakers she placed are Bob Arnot, Robert
Kriegel, Chip Bell, Mary LoVerde, John Tuccillo, Bob Frare, Terri Sjodin, Roxanne Emmerich, Dave Beson, David Knox, Monica Reynolds, Oliver Frascona, Clifford Baird, Bill Barrett, Bobbie Gee, Pat Burns, Roger Reitzel, Danny Cox, Steve Stewart, Jerry Hanson, Sheida Hodge, Bill Hart, Terri Murphy, Guy Owen, Dave Jenx, Bob Murphy, Connie Merritt
and Jim Droz.

In February 2002, Mary returned to the office of Mark Victor Hansen as vice president of sales for corporate and association speaking engagements. She resigned in 2005 to pursue production of her own Internet products for speakers and to represent Les Brown. Currently representing author/speaker John Alston, she practices what she preaches – that it’s a full time job for one person to adequately represent another.

Mary produced her first instructional audio album in 1993 called, No Frills Booking: Exactly What to Do to Get Paid Speaking Engagements. She published her first book in 1997 entitled, How to Make $100,000 the First Year Speaking in the Real Estate Industry- the 57 Things You Need to Know.

Released in October 2004, Mary’s created the primer for booking agents - a manual and 16 CD
set entitled, Your Booking Agent: How to Hire, Interview, Pay, Train and Keep Your Booking Agent. In November 2005, Mary released a manual and 8 CD set for speakers who want to book themselves entitled, How to Position, Prospect and Profit from Teaching Others What You Know: The 60 Things You Need to Know. In 2006, Mary created a template for speakers to identify their core competencies, their unique selling proposition and their script before making contact with the buyer. It’s entitled, Let Me Introduce Myself: What to Say and Do on the First Call When You Want an Organization to Hire You for a Paid Speaking Engagement.

Mary offers consultative services for prospective and active speakers and their representatives.


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